How short-form ad creative actually gets made — the formats, the structures, the numbers and the mistakes. No hype, and nothing we have not done ourselves.
Etsy's own rules for listing videos: 3 to 15 seconds, 100 MB, no sound, a 2:1 or 1:2 shape, two per listing, and what to show in those seconds.
How to turn a script into a podcast video, set it up as a podcast on YouTube, cut Shorts from it and label generated hosts, from YouTube's own help pages.
eBay's own rules for listing videos: file type, size, length, where the video shows, how review works and which listings can't have one at all.
Yes, with two conditions. When you have to label it, how to label it, and what gets a video removed, from TikTok Shop’s own rules.
Who can upload, the file specs, where the video shows, how review works and how long it should be, from Amazon’s own seller page.
An honest comparison. Where creator-shot wins, where generated wins, and the split most accounts should run.
Ten specific tells, from empty backgrounds to too much eye contact, and what to change in the brief to remove each one.
Real numbers for creator, agency and generated video — including usage rights, failure rates and the cost of finding a winner.
Where the safe area is, how big the type should be, which words to emphasize, and why you should burn them in.
Six angles that produce twenty hooks, how to structure the test so the platform does not ruin it, and what to measure.
The simplest format and the least forgiving. Word counts, three framings that work, and the delivery mistakes that kill it.
Why one face beats a rotating cast, what a creator record has to contain, and how to stop it drifting over fifty videos.
Six dials of production polish, which to turn down, which to keep high, and where the floor is.
Claim rules and synthetic-media rules, why a generated person cannot give a testimonial, and how to build review into production.
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