Everything you need for your first reel. Can't find it? Write to [email protected].
Klovera makes finished short-form video ads and social reels — a person on camera, a script, a location, a product, captions — from a link or a sentence. You don't film anything. It's built for Meta, TikTok and YouTube Shorts, up to 90 seconds.
Klovera is invite-only during beta. You'll get an email with a sign-in link. There's no password: every time you sign in, enter your email and click the link we send. Links work once and expire in 15 minutes.
One project. A canvas holds your research, your concept, your cast, your beats (the individual takes) and the finished reel. Make a new canvas for each video idea.
Four steps, left to right: Research (paste a product link or describe the business — Klovera studies it and comes back with what actually sells it), Incubator (turns the research into three concepts; pick one or ask for more), Plan (the concept as a one-page plan: cast, setting, format, length; edit anything), Producer (writes the script for your approval, then the shot-by-shot prompts, then renders). Then Assemble: pick takes, add B-roll, captions, download.
No. You can, at every step — edit the plan, rewrite a line, paste your own script — but you don't have to.
A character. Upload photos of a real person (with their permission) or generate one in Images. A character is a record that holds many pictures: a waist-up portrait as the default, a side view, a full-body shot for wardrobe, a sheet of angles. Same outfit in every picture, or the video will change clothes between shots.
Waist-up, close to camera, face sharp, plain background, daylight. That's the framing the video copies. Group shots, sunglasses, heavy filters and hats are the usual reasons a character looks "off".
A scene — one main picture of the location. For outdoor scenes send just that one picture; extra angle sheets make the background drift between shots.
Add it as a product with a clean front shot. Cast it on the canvas and the Producer writes it into the script — held, handed over, or shown to camera. Product labels stay readable.
Talking head (one person to camera), Street interview (an interviewer with a mic and a stranger — the highest-performing ad format we have; auto-cuts between the two like a real two-camera shoot), Vlog (creator-held camera, walking, six to eight shots per take). More coming.
The camera. UGC phone looks like a phone held at arm's length. Street pro looks like a mirrorless camera with a 35mm lens — slight background blur, real skin. DV tape looks like a 2002 camcorder. Pick per canvas; the format picks a sensible default.
One continuous take, usually 8 to 30 seconds. A reel is several beats stitched in order. Each beat is generated on its own — Klovera writes it as a complete shot with cast, scene and camera restated, so beats can be re-rendered or reordered without affecting each other.
About 3 to 6 minutes per beat. Voices are made first, then video. You'll see the stage on the beat card; if something fails, the card says what and why.
Credits. A credit is 25¢. Video is 3 credits per finished second; an image is 2; captions on a reel are 5. A 30-second reel is roughly 90 credits — about $22. Your balance is in the header, every render shows its estimate before you press Generate, and a render that fails is refunded.
No. Click the line and Retake this line — Klovera re-records just that span and splices it in.
Crop cuts: on a single take Klovera punches in on whoever's speaking, the way an editor would. It's on by default for Street interview and off elsewhere; toggle it in Assemble.
Yes. In Assemble, upload a clip to the B-roll lane, trim it, and pick Cutaway (replaces the picture, keeps the voice), Picture-in-picture (small window), or Cutout (your host cut out over your footage or a photo). Vertical 9:16 works best; anything else is cropped to fit.
Your host, standing still, cut out and placed over real footage or a photo — a booth, a storefront, a product shot. For it to work the host must stand on one spot, full body, feet in frame, against a plain light wall.
One click in Assemble. Styles are presets; the transcript is editable before burn-in.
Assemble → Download for Meta. You get a 1080×1920 MP4 in the exact spec Meta, TikTok and Shorts want, with a safe-zone preview so nothing important sits under the UI.
Prescription drug names in ad copy (Meta will reject it), referring to "the previous shot" in a prompt (each beat stands alone), photos of different outfits on one character, and public figures' likenesses.
Every beat card shows its stage and any failure with the reason. If it isn't obvious, email [email protected] with the canvas name — we can see the same card you can.