Questions

Klovera makes finished short video ads and social reels from a product link or an idea: a real-looking person on camera, the copy, the location, your product and subtitles. You don't film anything.

No. Klovera casts a real-looking person for you, or you can create a character from your own photos.

Yes. Paste any product page and Klovera writes three angles for your video. Add your product photos so your product appears in it.

No free plan. Some people receive a Beta invite from our team with 60 days of full access; everyone else starts on the plan of their choice. On any account you only pay for the credits you use.

Full access to everything: every format and Look, Brainstorm and the Agent, cast and voice cloning, 480p and 720p rendering with 1080p upscaling at export, Subtitles and Assemble — for 60 days from when you accept. Invites include access, not credits; credits are bought as you need them.

On Create, choose a way in:

• Agent — talk it through. Say what you want to make; the Agent asks a few questions, pitches 2–3 ideas, then builds every beat when you say so. Chatting is free, nothing changes until you press Apply, and it never renders.
• Paste any product link — from any online store: Amazon, Walmart, Etsy, eBay, Shopify or a brand's own site. The Agent reads the page (pictures, name, features, price) and writes the script with you.
• Paste my script or prompt — got the words already? Paste them, and every word is kept.
• I'm the Director — build it yourself on the canvas, beat by beat.
• Character swap — put your characters into a real scene.

An idea, or you want help writing → Agent. A product page from any store → Paste any product link. Your own script or a full prompt, word for word → Paste my script or prompt. Building it yourself, beat by beat → I'm the Director. Your characters in a real scene → Character swap.

The first way in on Create, and the Agent button on any beat. It’s one conversation for your whole project: tell it what you want, answer a few questions, pick one of its 2–3 ideas, and it builds every beat, then keeps changing them from your feedback. Type @ to name your characters, products or scenes.

No. Chatting is free and the Agent never renders. When it builds or changes beats it shows what rendering them would cost; you render when you’re ready, with the price shown first.

No. Every change shows each beat before and after, and nothing changes until you press Apply. Undo puts the beats back, as long as you haven’t changed them since.

Create → Paste any product link → paste the product page's link, from any online store. The Agent reads the page — its pictures, name, features and price — and writes the script with you. Then your production brief: pick a scene and press Make this video. Your beats go to your canvas, and nothing is made until you press Generate (you see the cost first).

Make yourself a character: Characters → + Create a Character → I have the images → your name → your photos, with your best front-facing one as the Portrait. Pick a voice, or clone your own. Then use yourself in any of the ways to make a video.

One project. A canvas holds your cast, your beats, their takes and the finished reel. Make a new canvas for each video idea.

One continuous take, up to 30 seconds. A reel is several beats stitched in order. Each beat is generated on its own, so beats can be re-rendered or reordered without affecting each other.

No. The Agent writes it with you. You can change any line, or paste your own script with Paste my script or prompt.

Yes. Add your own cloned or designed voice: 1 on Director and 5 on Producer (20 for members already on Studio).

A character. Upload photos of a real person (with their permission) or generate one in Images. A character holds many pictures — a waist-up portrait as the default, a side view, a full-body shot — plus a voice. Use the same outfit in every picture, or the video may change clothes between shots. No characters yet? Wherever you pick someone, Upload photos or Create a character makes one right there, and it comes back selected.

Waist-up, close to camera, face sharp, plain background, daylight. Group shots, sunglasses, heavy filters and hats are the usual reasons a character looks "off".

A scene — one main picture of the location. For outdoor scenes use just that one picture; extra angle sheets make the background drift between shots.

Add it as a product with a clean front shot of the label. Cast it on the beat where it should appear and Klovera writes it in — held, handed over, or shown to camera — with the label kept exact.

Yes. Upload your photos to make yourself a character, and clone your voice in Sound (you confirm you have permission to use it).

Yes. Write your brand name normally in the script. If a name comes out wrong, re-render the beat; tell support and we'll add a pronunciation fix for your brand.

Eight formats: talking head, podcast, day in the life, story, brand story, explainer, On the move and Two to camera, each in nine camera Looks and nine Tones.

The format is the kind of video; it decides how Klovera writes and shoots it:

• Talking head — one person to camera: hook, personal story, point, ask. One continuous take.
• Podcast — a host and a guest at mics; a real back-and-forth with questions, follow-ups and reactions; the product comes up late in the guest's story.
• Day in the life / Vlog — moments across one day in different places, self-filmed; the product lives in one moment.
• Story / Drama — characters, a situation, a conflict and a twist; the product is part of the story.
• Brand story — the founder or brand: hook, problem, story, product, proof (only what you provide), ask. The only format that speaks as the brand ("we").
• Explainer (PIP) — a presenter in a corner over B-roll that shows what she's talking about; Assemble cuts her out.
• On the move — walk-and-talk: one person talking as they go, the camera moving with them.
• Two to camera — two people side by side in one take, talking to you.

How the footage looks — the camera, light and colour. There are nine, and every Look works with every format; each format pre-selects the best default, and you can change it:

• UGC iPhone — a recent iPhone, self-filmed at arm's length or propped.
• Pro handheld (DSLR) — a full-frame mirrorless camera, 35mm, soft background.
• Documentary — a shoulder-mounted operator, available light, fine grain.
• Cinematic — large-format, anamorphic, filmic blacks.
• DV Tape — a consumer camcorder from about 2002.
• Locked-Off — a camera on a tripod that never moves.
• Black & White — silver-gelatin, one hard light source.
• Gritty Flip-Phone — an old camcorder, heavy shake, hunting focus.
• Found Footage — a bystander who started recording late.

How it should feel: Auto, Funny, Sarcastic, Deadpan, Serious, Heartfelt, Confessional, Hype or Educational. It shapes the angles Klovera offers and the lines it writes. Auto lets the format decide.

A beat setting. Single is one continuous take — best for one speaker, because lip-sync stays tight; close-ups are added later as crops in Assemble. Multi-shot has cuts inside a beat — for podcasts, several people talking, and vlogs moving between places.

Check reads your beat before you spend anything. It flags errors that would break the render, suggests improvements a director would make, flags ad-policy risks, and shows the exact cost. It's free. Accept, edit or ignore each suggestion.

Usually a few minutes per beat, and up to an hour when the video model is busy. The beat card shows its progress; you can close the page and come back.

No. Every render shows its cost before you press Generate, is charged at its real length when it lands, and is refunded if it fails.

Re-render the beat — each take is kept, so you can pick the best one in Assemble. You can also trim a wrong moment out when you assemble the reel.

Yes. Upload the clip in Media (or Libraries → B-roll), then drag it onto B-ROLL in Assemble where you want it, and trim it there. You can also choose Cutaway (replaces the picture, keeps the voice), Picture-in-picture (small window), or Cutout (your presenter cut out over your footage or a photo). Vertical 9:16 works best.

Yes. In Assemble, pick a style under Captions: Klovera’s house style, one of the caption styles (each shows a sample) or no captions. Press ▶ and you see them over your video, word by word; Stitch burns that style in. It costs nothing extra.

It's part of the Explainer (PIP) format now. Pick Explainer (PIP) in Create: your presenter is filmed on a plain light wall, then in Assemble Klovera cuts her out and stands her in the corner over your real product page, its product shots or your own B-roll. You choose the order, the corner and the size, and the cost is shown before anything is charged. It's included on every plan, Director and up, and the cut-out is charged at 3 credits a second.

One click in Assemble. Choose a style; the words come from your script and are timed to the voice.

Prescription drug names in ad copy (Meta rejects them), health claims about what a product does for the viewer, public figures' likenesses, and different outfits on one character.

Assemble → Download for Meta. You get a 1080×1920 MP4 in the spec Meta, TikTok and Shorts want, with a safe-zone preview so nothing important sits under the app's buttons.

Download the finished video from Output and post it anywhere: it's made for Instagram, TikTok, YouTube Shorts and Facebook.

Yes, on every paid plan. Connect eBay once, then press Put it on eBay under a finished reel: the video plays in eBay's own player, and Make my eBay listing can lay out a new description from your listing's facts. Nothing reaches eBay until you press Publish, and Restore my original puts your old description back.

Yes: paste your Shopify product link, get the video, and add it to your product in about 30 seconds (download it, then add it under the product's Media in Shopify). Use the same video on your socials and in your ads.

Every paid plan — Director and Producer (and Studio, for members already on it). Connections aren't part of the free trial.

Up to 25 at a time on Director and 250 on Producer (unlimited for members already on Studio). A listing is one eBay listing or Shopify product that Klovera has put a video or page on and still manages. It's at a time, not per month: Restore my original or Remove frees the place.

Yes. You own every video, with no watermark, and you can export a Meta-ready file in one click. Check each platform's current rules on labelling realistic synthetic content.

Some platforms require a label on realistic AI-made content in certain cases, and their rules change. Check each platform's current policy for your ad type; Klovera doesn't add a watermark.

Plans: Director $99/month (400 credits) and Producer $299/month (1,400 credits), with annual billing at a discount. Studio ($899/month) is no longer sold to new members; members already on it keep it unchanged. Credits from 25¢ (packs of 200, 800 and 2,000).

Video is charged per finished second. Elite is 3 credits a second, always 1080p: a 30-second reel on Elite (1080p) ≈ 90 credits. Pro is 3.6 credits a second at 480p and 5 at 720p: a 30-second reel ≈ 108 at 480p or 150 at 720p. Rendering directly in 1080p is expensive, so Pro's 480p is Preview Mode: review the whole video first, then upscale the finished reel to 1080p at export for 1 credit a second (30 for 30 seconds; cost shown before you confirm). Each render rounds up to a whole credit, on any plan. Images are 1 credit per image. Subtitles are free. Every render shows its cost before you press Generate, in credits and in dollars at your own rate — for example "≈ 90 credits (≈ $22)".

On a plan, the plan's price over its monthly credits: about 24.8¢ on Director and 21.4¢ on Producer (less on annual billing). On a Beta invite or without a plan, the 200-credit pack's rate, 35¢. A 30-second reel on Elite (1080p), about 90 credits, is about $22 on Director. Beta members can open See plans in the top bar to compare.

Videos are made with credits. A 30-second reel on Elite (1080p) ≈ 90 credits. On Pro it is about 108 at 480p or 150 at 720p, plus 30 to upscale it to 1080p. You see the estimate before you press Generate, and subtitles are free.

You can keep writing, casting and editing. Rendering pauses until you top up or your month renews.

Plan credits reset every month, including on annual plans, and don’t roll over. Credits you buy never expire. Plan credits are used first, so you never lose credits you paid for.

Yes, from Billing → Cancel plan. Your plan runs to the end of the period, and your credits and videos stay.

No. A render that fails is refunded to your credits automatically.

Credit purchases are non-refundable. Plan payments are non-refundable. If you cancel, you keep full access until the end of the period you paid for, and you won’t be charged again. A render that fails is always refunded to your balance automatically.

Every beat card shows its stage and any failure with the reason. If it isn't obvious, use Contact support at the bottom of this page with the canvas name — we can see the same card you can.